Meet Rito
You can think of Rito as a Creative-Strategic Powerhouse building flagship product experiences while filling the cracks across Product, Brand, UX & Technology to de-risk vision and complexity.
With an M.S. in Human–Computer Interaction and a trove of multi-disciplinary projects, his background brings over a decade of experience leading startups and building digital products with his own hands. Rito has Chief Product (CPO) / Experience Officer (CXO) expertise but specializes in applying his rare ability to synthesize and integrate across domains to solve complex business challenges.
Just as the CTO role is vastly different in the corporate versus startup world, Rito embraces the mantle of Chief Integration Officer (CIno) in the startup / scaleup pedigree to define his hybrid role of expert cross-functional strategy and execution.
RitoVision is his hybrid studio, consultancy, and fractional C-suite vehicle for delivering bespoke digital solutions and software development.
A Creative-Strategic Authority
Rito's eclectic work has been featured in high-profile media outlets including The New York Times, ScreenRant, and U.Today, and he's been profiled in feature interviews on NYC's Flagship 77 WABC radio and Stockhead magazine showcasing his thought-leadership in technology and charismatic poise.
Rito's made high-visibility contributions to major Open Source projects' websites serving millions of users each month including Kubernetes, Ethereum EIP, LangChain and Storybook.
He consistently demonstrates profound insight and creativity across diverse fields. This includes speaking (and even rapping) on live radio about culture and technology; co-authoring a blockchain standard with William Entriken (the pioneering architect of ERC-721 NFTs); designing wearable tech showcased by celebrity fashion designers; leveraging global press coverage to spur a AAA studio to patch bugs in the multi-billion-dollar Call of Duty franchise; and spearheading end-to-end platform development for high-profile individuals.
Live Demonstrations
You can see his Open Source projects that he built end-to-end exemplifying craftsmanship across Product, Brand, UX & Technology, including this very website with a UI showcase.
RitoSwap — a blockchain dApp and multi-modal agentic chatbot showcase
-Source code on Github-Full documentation site
CarolineVreeland — NYT-featured website pioneering a "AFL", lightweight architecture for serving users and AI distinct experiences
-Source code on Github
Web3LD — An initiative expanding the semantic web
-Info page source code on Github
Built for the Product Lifecycle
Rito operates in the critical space between strategy and execution, where direction matters most and imagination needs solid grounding. Whether as a strategist defining roadmaps, a hands-on builder coding MVPs, or an auditor rescuing stalled products, Rito delivers authentic direction that harmonizes vision, product-market fit, and audience connection to deliver measurable business outcomes.
Driving Market Leadership Across the Product Lifecycle
Command the Market Narrative
You're not just building a product—you're building a category. Let’s crystallize your narrative, harden your UX, and engineer a presence that commands attention in the markets that matter.
Pivot From Stuck to Scaling
When growth flatlines, we don't guess, we dissect. Together we’ll surface friction, rebuild alignment, and drive toward renewed velocity with clarity and precision.
Vision & Strategy Alignment
When complexity and moving parts aren’t working together, let’s turn them into a focused roadmap—aligning product, brand, and go-to-market strategy into one clear direction.
New Product Incubation
Ideas are easy. Strong foundations & scaled execution are rare. From whiteboard to traction, let's architect and ship with intent, rigor, and readiness.
Product Due Diligence & Insights
Before you commit millions—or even your time—you need a surgical read on feasibility, UX, and product-market timing. Let’s sharpen your edge before you make your move.
Proof of Influence
A snapshot of Rito's presence across worlds
NYT‑featured Platform for Celebrity Fashion Icon Caroline Vreeland
“Oh Rito. Sweet, sweet Rito. You are so lovely that you would take the time to build this beautiful site. I feel really loved, and I'm really grateful. Thank you so much for your support and for the time you spent doing that”
-Caroline Vreeland
Celebrity Fashion Icon & Singer
Live Radio Feature Interview & Rapping About Tech Topics on NYC's Flagship 77 WABC
Strategic Brand Repositioning for Pioneer William Entriken AND Co‑authoring an ERC with him
Testimonial
This guy is a strategic thinker and marketing planner & doer.
60-page deck to define your product image? no problem
Pitch your project to a committee, who doesn't even know what they want? you got it
Go from zero-to-guru in a month to understand your market in technical niche detail? done
Self-starter, comes back with solutions before you've specced the problem? on it
I've personally seen him deliver each of these. So money. And has full product turns under belt.
Wearable Tech Powers a NYFW Fashion Show with Celebrity Designers & Published Models
Dogecoin Foundation Shouts Rito Out AND he Performs with Grammy Winner Damon Elliot
Nominated as Contributor of the Year in 3 Categories by HackerNoon
Infotaining Call of Duty Content Gets Global Coverage AND Game Studio Addresses Issues
Co-Brands
RitoVision is Rito's hybrid studio and consultancy delivering creative-strategic digital solutions and software development.
Rito Rhymes is Rito's infotaining musical persona. You may notice significant overlap with RitoVision content here, especially given its application in the technology sector. RitoRhymes.com is the dedicated platform for this distinct brand and features a full catalogue of infotaining musical anthems and a voice and vibe more satirical and amusing. Proceed with caution!
Ritography is Rito's multimedia art and content creation studio. It's where he channels his creative energy into photography, modeling, video editing, animation, and more. The spirit of Ritography lives throughout RitoVision’s web presence—shaping its creative assets, visual storytelling, and overall art direction.
